Saving memories is a core pillar at Samsung. We wanted to show consumers just how important it is by teaming up with people that are working to save the planet - using Samsung Memory.

As the creative on the project, I was responsible for selecting influencers to work with, writing scripts and creating storyboards as well as overseeing content creation (editing, voice over, etc) and developing a social presence for the campaign, including a logo and a TOV.