How does a phone company show their support for putting phones down, while keeping the phone at the heart of the story?

I was lead creative on this project and got a chance to work on it from the campaign ideation phase, choosing of director/actor/location phase, to taking place at the shoot, the final edits, and social activations that followed through.

Well, take a look.

Awards
AVA Digital Awards 2019
Brand Film Festival London 2019