Argos asked me to help them get into the brains of their customers and to help them fill their spaces with their personalities.

So, I thought to myself, 'How do you make people feel at home?'. To encourage Brits to have a little more faith in their instincts and build their spaces around themselves, I created a home makeover show – with a big twist. 'Make Yourself, At Home' helps people celebrate who they are.

The series stars interior designer and influencer Siobhan Murphy, Ogilvy Behavioural Scientist David Fanner, and a real family who have lost their shopping instincts. 

With a little help from the latest AI emotion-tracking technology we tracked the family while they take in photos of the latest products stocked by the much-loved retailer. We then projected it all onto a large immersive cube and helped them find their unique style.

Gold - The Drum Awards for Social Media - Retail - 2023