How does a phone company show their support for putting phones down, while keeping the phone at the heart of the story?

I was lead creative on this project and got a chance to work on it from the campaign ideation phase, choosing of director/actor/location phase, to taking place at the shoot, the final edits, and social activations that followed through.

Well, take a look.

Awards
AVA Digital Awards 2019
Brand Film Festival London 2019

Over the years, I've come in for a pitch or two.

From 360 campaigns, to global rebrands and covid relaunches, I've pitched (and won) for more brands than I can count.

Here's a little selection of my most recent projects.

If you'd like to delve deeper or have any questions, head over to my contact page and get in touch. I’m always up for a chat.

Preventing gender-based violence (GBV) is complex and difficult in most countries. But in Afghanistan – a highly conservative and patriarchal society – how do you deliver an intervention that starts to challenge centuries of violence? This was the task we faced in our recent work researching, developing and implementing a campaign on behalf of UNDP for Afghanistan during the midst of a global pandemic and ongoing security challenges.

We developed the Talk for Harmony campaign, based on the premise that violence is not something to be proud of and will not achieve household peace and harmony. The message is simple: if you could see yourself on the precipice of violence, you would feel ashamed and would choose a different course of action.

We created two hero films – one featuring a husband, and one featuring a mother-in-law. Each highlights a scenario that commonly leads to violence. At the moment the perpetrator is about to strike, their ‘better self’ appears and intervenes, offering culturally relevant de-escalation techniques and advice on achieving a peaceful and harmonious home through understanding and conversation. Crucially, local GBV support services – confidential and available from within the home – are highlighted for victims or potential victims.

Fundamentally, this campaign is designed to start a cultural conversation, bringing GBV into the light and reducing the shame and stigma attached to talking about it and seeking support.

Global food waste amounts to over a third of all food produced.

Working with M&S, we want to reduce food waste and create awareness with a campaign that tackles the misconceptions around when food goes bad.

The British government needed to find an effective way to get the word out about their Brexit checker tool. An online resource designed to help business owners find the information they needed.

Over the course of three weeks I worked on a range of OOH, digital, social and radio content that was used across the UK for the month of January and into February 2021.

We were tasked with making Amazon Fashion a sportswear hotspot for GenZ.

What better way to do this, than with the help of influencers. 

Presenting Sport to Street, fashion for on and off the pitch. 

Argos asked me to help them get into the brains of their customers and to help them fill their spaces with their personalities.

So, I thought to myself, 'How do you make people feel at home?'. To encourage Brits to have a little more faith in their instincts and build their spaces around themselves, I created a home makeover show – with a big twist. 'Make Yourself, At Home' helps people celebrate who they are.

The series stars interior designer and influencer Siobhan Murphy, Ogilvy Behavioural Scientist David Fanner, and a real family who have lost their shopping instincts. 

With a little help from the latest AI emotion-tracking technology we tracked the family while they take in photos of the latest products stocked by the much-loved retailer. We then projected it all onto a large immersive cube and helped them find their unique style.

Gold - The Drum Awards for Social Media - Retail - 2023

Saving memories is a core pillar at Samsung. We wanted to show consumers just how important it is by teaming up with people that are working to save the planet - using Samsung Memory.

As the creative on the project, I was responsible for selecting influencers to work with, writing scripts and creating storyboards as well as overseeing content creation (editing, voice over, etc) and developing a social presence for the campaign, including a logo and a TOV.

An oddly satisfying way to introduce smartphones on social.

The best of social.

A looping animation for a Deloitte Conference.

Healthcare from pitches to digital.

Video content available upon request.

Reaffirming that with Volvo you’re in the safest hands.